Society is becoming ever more dependent on content, however a small handful of gatekeepers control the distribution. These dominant powers have monopolised what we see, hear, play and buy.
Catalyst presents a paradigm shift in the way we consume, creating tens of thousands of promotors, and uniting the worlds developers to break the frightening dominance of the current monopoly.
This will be done through the creation of an open source distributed trust content protocol, with incentivised rewards for the promoters that drive its adoption.

Creators
Be featured in more places
Cut out the middleman
Unlock resale revenue
Promoters
Get paid for promoting content
Consumers
Purchase, rent, stream or re-sell PC Games, Movies, Music & eBooks
What is Catalyst?
Catalyst is an ecosystem for the distribution and consumption of digital content. It uses 'distributed trust' to cut out the middleman and a tangle structure to approve transactions.
Catalyst gives content producers absolute confidence to release their IP into the world and unite tens of thousands of promoters to consumers.
How Catalyst Works
Our technology does not rely on an underlying Blockchain support network. Instead we make use of directed acyclic graph (DAG) technology to keeps all transactions free - unlike Ethereum. It also gets faster as you scale, and has an unlimited number of transactions, theoretically.
Network | Transactions/second | Average Cost |
---|---|---|
Ethereum | 20 | $0.05 |
IOTA | 800 | Free |
2017 Q4 |
2018 Q1 |
2018 Q2 |
2018 Q3 |
2018 Q4 |
2019 Q1 |
2019 Q2 |
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Funding |
Marketplace framework |
Protocol development |
Client demo |
White paper released |
Open beta |
Launch |
|
Dev |
Team assembles |
Corporate formation |
Pre-seed round |
'Friends & Family' raise up to $3M |
$30M Private sale |
$30M Public sale close |
Funding | Dev | ||
---|---|---|---|
Marketplace framework | 2017 Q4 | Team assembles | |
Protocol development | 2018 Q1 | Corporate formation | |
Client demo | 2018 Q2 | Pre-seed round | |
White paper released | 2018 Q3 | ||
Open beta | 2018 Q4 | 'Friends & Family' raise up to $3M | |
Launch | 2019 Q1 | $30M Private sale | |
2019 Q2 | $30M Public sale close |
In 2017
4
2
3
This is a broken system!
A lack of trust keeps the content locked up within closed platforms
- Platforms should be rewarded for selling content, not stocking it
- A lack of transparency and control of onward content resale has suffocated a huge potential market
- Limited incentives exist for influencers and consumers to distribute content
True decentralisation is held back by content's reliance on Amazon Web Services (AWS) and Google Cloud
- Our peer-to-peer network's efficiency increases as we scale and reduces hosting costs to zero
- All Catalyst users are P2P hosts and are paid in CAT tokens for being so
- We unite consumers to participate in our ecosystem to break the dominant hegemonies
In a tangle-powered, decentralised, truly open peer-to-peer marketplace all goods can be traded
- In a system where trust is established through the wisdom of the crowd, you can scale any marketplace
- The wisdom of the crowd, through distributed approval, you can massively mitigate fraud and dissatisfaction rates
- A decentralised ledger can revolutionise fulfillment process through accelerated marketplace efficiencies
Use Cases

- Powered by Catalyst
- A decentralized gaming platform which allows for the rental, purchase and onward sale of games
- It provides multiplayer gaming, video streaming and social networking services
- Promoters rewarded for generating sales

- Powered by Catalyst
- A decentralised movie streaming service which allows for the rental, purchase and onward resale of video content
- It provides free and unfettered access to all video content hosted on Catalyst
- A place to earn crypto through hosting, sharing, and trading video content

- Powered by Catalyst
- A global app-based trading platform for CDs, Blu-Rays, Console Games and Books
- Crowd-sourced fulfillment across 5 million + SKUs
- Cheapest buy and trade-in prices through crypto-based ecosystem

Ben Hardyment
A recognized and accomplished entrepreneur with 16 years of experience building and exiting platforms. He founded Zapper in 2009 which is still one of the leading re-commerce sites for DVDs, CDs, Games & Tech products. He previously founded Webflix in 2002, the first online DVD rental business in the UK with a successful exit to LoveFilm in 2005. He received a series record offer on BBCs Dragons’ Den.

Kasper Hunt
Veteran software engineer, Kasper led the engineering teams at PlayJam - a revolutionary TV games network - and was responsible for the design and delivery of the PlayJam Platform. With a strong background in embedded systems, having previously run worldwide R&D for an industry leading PCB/ATE manufacturer working with high profile customers including Apple, Raytheon, Rolls-Royce, Ferrari, Foxconn and Cisco.

Barn Cleave
Fifteen years games and mobile experience – content and developer relationships, deep games market understanding. Experience with: Big Data, Corporate Business Development & Strategy, Digital Content & Electronic Distribution, Freemium, In-Game & Mobile Advertising, Micropayments, ODP (On Device Portal), Programatic Advertising and Web/Mobile Commerce.

Jasper Smith
During a career spanning 30 years, Smith has founded, co-founded and developed a number of highly successful businesses in the media, games, technology and engineering sectors Fantastic Corporation, The Optimistic Network, Static, PlayJam, Arksen, PlayStack and PlayWorks. PlayJam, initially backed by BSkyB, HSBC, Cazenove, became the world’s largest TV games network before being acquired by Open TV in 2001. Numerous of his other ventures have either listed or exited through trade sales generating in excess of $500m of shareholder value. He currently operates Vala Capital, a private investment firm.
Overview
What is Catalyst?
What problem does it solve?
How does Catalyst solve this problem?
How does Catalyst work?
Who are the stakeholders in the ecosystem?
Can content be resold?
Organizational
What is the Catalyst Protocol Foundation?
Is this an open-source project?
Where is the development roadmap?
Is there going to be a Catalyst token launch?
Business
Who are Catalysts partners and initial customers?
Who are Catalyst’s main competitors?
What is the relationship between Catalyst and PlayJam?
Where can I go for more information?
Our White Paper gives you the full story on Catalyst and our plans.